Expo Bank
Our team created a 15-second advertising video about the Expo Bank savings account.
We developed the script for the commercial and used voice-over accompanied by a minimalist visual style. The client was presented with several options for the final scenes and color schemes. The approved version is featured in the final commercial.
Coin animation
We used an animated coin jumping up a staircase to symbolize savings growth. In the next scene, the coin activates the savings account, displaying the bank's logo, and falls into a piggy bank with the specified interest rate.
Styleframes
Below are alternative options for the final frame.
These versions were not included in the final video, but we would like to share them.
Credits:
Art Direction: Vasilii Guliaev
Project manager: Levon Amirkhanyan
CG Artists: Natalia Kalachevskaia, Evgeny Еlsukov, Maria Eliseeva
Storyboard & design: Polina Shvez
Sound design: Mike Dynnik
Voice actor: Anton Kireev
